Ideas, opinions, commentary, and perspectives on how current technology is shaping sales, marketing, and business. Here’s the latest from our team.

July 4, 2012
Published by Couch & Associates at July 4, 2012
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Five Important Key Performance Indicators for Chief Marketing Officers

Lead Scoring One of the most essential Key Performance Indicators (KPIs) for marketers is the generation of high-quality leads. High-quality leads are leads that are sales-ready […]
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September 19, 2011
Published by Couch & Associates at September 19, 2011
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Three Benefits of Monitoring Key Performance Indicators

The ability to make the best decisions, like whether or not to continue with certain efforts, terminate them, or move forward with more successful ones is […]
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September 6, 2011
Published by Couch & Associates at September 6, 2011
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The Importance of Rebranding: Keeping Your Company in Shape

Companies that don’t employ rebranding strategies at the right time often find themselves slipping away from competition. The importance of maintaining a strong brand image means […]
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