Ideas, opinions, commentary, and perspectives on how current technology is shaping sales, marketing, and business. Here’s the latest from our team.

March 2, 2017

Performance Workspaces – Unlock Your Marketers

Progressive executives are moving the dial. They are no longer content with merely having the technology to do great things, they want to see the results. […]
January 30, 2017

We’ve been managing big data for thousands of years. Enough with the excuses.

This article first appeared on LinkedIn   Storytelling is a means of understanding big data. Our brains are supercomputers, and we have been processing big data for millennia. What […]
February 28, 2016

Tick, Tock, Tech Marketing

How Agile Frameworks can be used for your marketing team too. Sprint to success! About a decade ago, Intel developed a manufacturing model which had two […]
January 4, 2016

A New Cycle of Marketing

Only data-driven marketing teams who work collaboratively can consistently create the ever-changing combination of message and media necessary to attract and nurture modern customers. Historically, even […]
December 4, 2015

Marketing Campaigns: A Scientific Approach

Modern marketers are using empirical and measurable evidence to prove hypotheses, build learnings and create excitement for solving some of the most difficult problems they face […]
November 4, 2015

Robot Sales Teams (And Why They Won’t Work)

Technology has enabled so much innovation and growth for Marketing and Sales so quickly that it’s easy to lose sight of the people behind the technology. […]