Ideas, opinions, commentary, and perspectives on how current technology is shaping sales, marketing, and business. Here’s the latest from our team.
January 14, 2021
The over saturation of online marketing channels is forcing us to innovate to attract new customers. A sophisticated free product offer enables brands to demonstrate CX […]
October 20, 2020
Marketing technology company, Couch & Associates, make an impressive pivot to enable companies to safely reopen. TORONTO, Oct. 22, 2020 (GLOBE NEWSWIRE) — As COVID-19 disrupted […]
September 9, 2020
Events of all shapes and sizes have been moving online, from birthday parties to business conferences. Some will tell you that the transition was a huge success, others will […]
August 20, 2020
In this article, we touch on the cost comparison between in-house and outsourced marketing personnel before analyzing the value that each option can provide. Agencies are […]
April 30, 2020
A company’s marketing technology (martech) stack includes all technologies used to assist the marketing and sales teams. That is your CRM tools, social media channels, marketing automation platforms […]
October 16, 2019
Originally posted on Forbes.com Customer experience (CX) is becoming one of the most influential factors driving marketing technology decisions. Today’s most dynamic companies see digital transformation […]