Ideas, opinions, commentary, and perspectives on how current technology is shaping sales, marketing, and business. Here’s the latest from our team.
January 4, 2016
Only data-driven marketing teams who work collaboratively can consistently create the ever-changing combination of message and media necessary to attract and nurture modern customers. Historically, even […]
December 4, 2015
Modern marketers are using empirical and measurable evidence to prove hypotheses, build learnings and create excitement for solving some of the most difficult problems they face […]
November 4, 2015
Technology has enabled so much innovation and growth for Marketing and Sales so quickly that it’s easy to lose sight of the people behind the technology. […]
October 24, 2015
The problems of increased competition for students, staff, and research funding are putting a strain on higher education institutions, forcing many to completely re-invent their recruiting […]
March 7, 2014
Pay-per-click (PPC) sometimes referred to as paid search advertising or search marketing, is a practice of online advertising, whereby sponsored links are purchased on search engine […]
May 10, 2013
Better service and a better customer experience can contribute to greater customer loyalty. But how do you define a great customer experience? At Couch & Associates, […]