Ideas, opinions, commentary, and perspectives on how current technology is shaping sales, marketing, and business. Here’s the latest from our team.
March 21, 2013
How do you build an enduring brand with loyal followers? As marketers, how do we focus on mastering loyalty marketing initiatives, and stay relevant and consistent […]
March 18, 2013
Demand generation is defined as the focus of targeted marketing programs to drive awareness and interest in a company’s products and/or services. The key ingredients of […]
February 28, 2013
As a marketer, do you know what’s driving leads/sales to your website? Are you getting more out of your website by optimizing it effectively for search […]
October 26, 2012
What is marketing automation? Marketing automation (MA) is the use of technology to manage and automate the process of nurturing prospects based on their interests until […]
October 3, 2012
What makes a good business blog? What should you keep in mind when writing a business blog? How do you defend your brand in the blogosphere […]
July 4, 2012
Lead Scoring One of the most essential Key Performance Indicators (KPIs) for marketers is the generation of high-quality leads. High-quality leads are leads that are sales-ready […]