Ideas, opinions, commentary, and perspectives on how current technology is shaping sales, marketing, and business. Here’s the latest from our team.

January 30, 2017

We’ve been managing big data for thousands of years. Enough with the excuses.

This article first appeared on LinkedIn   Storytelling is a means of understanding big data. Our brains are supercomputers, and we have been processing big data for millennia. What […]
August 18, 2016

Are You a Modern Marketer? Take This Quiz to Find Out!

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July 7, 2016

How to Justify the Value of Investing in Account Based Marketing

Over the years as Couch & Associates has built its portfolio of large revenue businesses, I have had the pleasure of working with customers on Account […]
March 6, 2016

Building A Strong Marketing Automation Foundation

If you are like me, you have probably seen TV shows that deal in home decoration or renovation where the goal is to ultimately go to […]
February 28, 2016

Tick, Tock, Tech Marketing

How Agile Frameworks can be used for your marketing team too. Sprint to success! About a decade ago, Intel developed a manufacturing model which had two […]
February 2, 2016

When Your Funnel Is Busticated!

When two veteran B2B software chicks go to lunch, it’s pretty natural to talk shop. Within minutes my colleague says, “My funnel is busticated. What do […]