Ideas, opinions, commentary, and perspectives on how current technology is shaping sales, marketing, and business. Here’s the latest from our team.
May 10, 2013
Better service and a better customer experience can contribute to greater customer loyalty. But how do you define a great customer experience? At Couch & Associates, […]
March 21, 2013
How do you build an enduring brand with loyal followers? As marketers, how do we focus on mastering loyalty marketing initiatives, and stay relevant and consistent […]
March 18, 2013
Demand generation is defined as the focus of targeted marketing programs to drive awareness and interest in a company’s products and/or services. The key ingredients of […]
February 28, 2013
As a marketer, do you know what’s driving leads/sales to your website? Are you getting more out of your website by optimizing it effectively for search […]
October 26, 2012
What is marketing automation? Marketing automation (MA) is the use of technology to manage and automate the process of nurturing prospects based on their interests until […]
October 3, 2012
What makes a good business blog? What should you keep in mind when writing a business blog? How do you defend your brand in the blogosphere […]